Freshness, tastiness, and health. Living with a healthy diet is becoming more and more important as it protects against many chronic non-communicable diseases, such as heart disease, diabetes, and cancer. 
However, as a result of long-distance transportation of agricultural goods, vegetables and fruits in retail stores are not in their best state of freshness. Farmers markets are the best option for the freshest and tastiest fruits and vegetables at the peak of the growing season. 
Unfortunately, it has been discovered that some farmers markets are selling leftover wholesale produce, have issues with certification and labeling, and as a result there is a 'middleman' reselling produce and marking up the price. Consequently, it raises doubts regarding whether these markets truly offer the freshest fruits and vegetables. 
That Farmers Market has the aim of promoting a healthy lifestyle and diet for its patrons, while ensuring produce is brought in from local farmers which supports them, provides the freshest produce possible, and also ensures support to the real farmers from the local areas and small businesses.
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